Category Archives: Research

Persona Philosophy: Avoid BS Personas

Personas have become almost taboo in some UX circles. And it’s not because they’re not useful, it’s because they’re not useful when they’re done hastily, with a lack of real data and based on a lot of assumptions. Each time

Persona Philosophy: Avoid BS Personas

Personas have become almost taboo in some UX circles. And it’s not because they’re not useful, it’s because they’re not useful when they’re done hastily, with a lack of real data and based on a lot of assumptions. Each time

Product Management: Project Topic

I used to be a user experience researcher and I still have a strong passion for the discipline. I would like to do my class project about a product that user researchers can use to run diary studies with multiple

Product Management: Project Topic

I used to be a user experience researcher and I still have a strong passion for the discipline. I would like to do my class project about a product that user researchers can use to run diary studies with multiple

Protected: User Test Synthesis

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Protected: User Test Synthesis

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Protected: Portfolio

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Protected: Portfolio

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Quick and Dirty Naming Research

Recently I spent time with 10 users to gather reactions to proposed names for the a new feature on a shopping website. 5 fashion bloggers and 5 non-bloggers spoke with us for an hour about 5 different “features” we are

Quick and Dirty Naming Research

Recently I spent time with 10 users to gather reactions to proposed names for the a new feature on a shopping website. 5 fashion bloggers and 5 non-bloggers spoke with us for an hour about 5 different “features” we are

Cultural Marketing in the US

During a semester long course in Business Cultures at the Heidelberg Center for American Studies, I recognized that not only was culture within business important, but it was also important for business to understand the cultures, needs and behaviors of

Cultural Marketing in the US

During a semester long course in Business Cultures at the Heidelberg Center for American Studies, I recognized that not only was culture within business important, but it was also important for business to understand the cultures, needs and behaviors of