Before any appropriate application or technology can be built, it is necessary to examine the user or users who will benefit from the product. In order for the Design Consultancy to create a new product demo for display at CES, our UX and strategy team first needed to compile user types. Understanding user types would help us determine what features and functionality would be most innovative and useful for consumers.
To do this in the tight time frame provided, we utilized personas the marketing team had created and combined them with internal industry research and insights from similar projects.
I worked with the strategy team to synthesize the information into realistic and recognizable user types. Avoiding stereotypes, I broke the personas down into their needs, behaviors, preferences and relationships to technology. By incorporating ethographic user research previously performed by team members I created four user tyes that the product shoud address. Finally, I created five scenarios to illustrate how each user type relates to their technology and their media.
I then presented these user types and scenarios to the team of UX designers so they could begin brainstorming feature sets and user flows for the future product.